Mobile Phone Marketing Facts and Benefits

March 15, 2012 in Mobile Tips

In today’s dynamic and fast-evolving world, it is important to be able to reach your customers anywhere and at any given time. Our unique platform and industry expertise provide the tools and knowledge for your business to open a personalized communication channel with new and existing customers. This method of targeted, permission-based, context-driven marketing has been proven to yield great results!

Implementing an SMS Marketing strategy will take your business to the next level because it:

Enables truly personalized communication with customers

You are able to market to customers on a one-to-one basis, thus giving them the feel of individual treatment via the SMS sent to their mobile phones

Shortens your time to market considerably

You can reach groups of people who are interested in knowing about your products and services instantly.

Allows the transmission of time-sensitive information

You may, for example, wish to reach your customers just before lunch hour (if you have a restaurant) and you want to promote daily specials particularly on slow days of the week.

Includes customization capabilities

With our platform you can :

  • Change your message with a few simple mouse clicks
  • Choose to deliver your message instantly
  • Schedule future delivery of your message at a precise time

Not in front of your computer? No problem. Our platform even enables you to reach your clients directly from your cell phone!

Ensures text message delivery

Delivery of your message is ALWAYS ensured thanks to the reliability of mobile technologies that SMS Marketing is built upon.

Guarantees that your marketing messages are always welcome

Your marketing campaign is permission-based (opt-in)so your messages are sent only to those who have requested them. According to industry studies, over 80% of cell phone users are willing to receive opt-in text messages. This greatly increases ROI and provides the foundation for a successful campaign.

Enables you to effectively target both new and existing customers

Your new customers opt-in easily and existing customers will always embrace the opportunity to receive more personalized treatment. As a result, customer loyalty is increased through a variety of specials, coupons and other offers. This improves your bottom line!

Maximizes cost-effectiveness and returns

Our leading edge platform allows you to increase sales of existing products as well as introduce new ones. A properly designed and executed SMS Marketing campaign can produce response rates of up to 20%! Text messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail. With text messaging, each customer contact costs 12 cents and your message is welcomed. With print media and direct mail, ads are not targeted and as a result are largely disregarded.

Text messaging can help to breathe new life into your existing print advertising and/or direct mail campaigns! By simply placing your KEYWORD in your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL, BILLBOARDS) you add a level of interactivity that will be sure to attract new customers and capture market share.

It is GREEN!

No more wasting paper! Every day we throw out countless envelopes and inserts that we never read. Not only does text message marketing reduce waste, your message is also stored on the recipient’s phone! By transitioning to SMS mobile marketing, you will be saving the planet while actually helping your company!

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5 Tips to Develop A Mobile Media Campaign

March 10, 2012 in Mobile Tips

Consider the following tips in the development of a mobile campaign:

1) Make Five Minutes Fun: Mobile is used increasingly as a productivity tool as well as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency, while providing the consumer either meaningful information or entertainment, available in bite-size chunks. When consumers are waiting for a train or standing in line somewhere, they will look to mobile as a source of engagement and entertainment.

2) Phones Are Personal: Mobile phones connect us to our worlds with a reach well beyond wireline phones and even the Internet. Consumers are connected via voice, SMS, the mobile Web and applications. The mobile phone is being used to manage our lives with banking, GPS, scheduling, games, and even fantasy sports management functionality now available. Customizing a handset with icon-based links to mobile sites, interesting applications, videos and of course unique ringtones has gone mainstream. Make your mobile strategy easy to access and more importantly, relevant and personal.

3) Ask Them to Catch It on Film: Increasingly, consumers are using their phones to capture real-time events happening in everyday life. This is a great opportunity for building a community and engaging your customers to participate by submitting their own films directly from their handsets.

4) Integrate, Integrate, Integrate: Mobile works best when tied together with other media like TV, print, radio and live events. For example, make sure you have campaign-specific mobile landing pages for each of your mobile banners, just like you would on the Web. You’ll also want to integrate two-dimensional barcodes or QR (Quick Response) codes into print to drive traffic to a mobile Web site. The opportunities are endless.

5) Give in Order to Receive: Offer an incentive such as access to relevant information (weather, news alerts, local event information, etc.), mobile content or even a coupon to increase take rates and consumer participation.

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95% of All Text Messages are Opened and Read Within 4 Minutes

March 9, 2012 in Mobile Tips

Creating custom mobile marketing solutions to increase sales, reach audiences and optimize customer participation.  Try it! Text Intheknow to 55678.

 

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