With the US economy in a recession, consumers are constantly searching for opportunities to save money.  Couponing is more important now than ever and can encourage spending all while saving money for consumers.  Mobile coupons are becoming a very popular and effective tool for retailers and provide unparalleled convenience for consumers.  Integration of mobile coupons with a mobile marketing campaign can provide great incentives and generally yield much higher response rates.

Use the iMessenger platform to create the following types of mobile coupons:

• Cents-off or dollars-off
• Free
• Buy-one-get-one-free
• Multiple-purchase. The consumers is required to buy more than one of a given product.
• Time-release. Coupons with different expiration dates are distributed together to encourage repeat purchase
• Self-destruct.  Coupons are print to overlap and consumers choose one deal or another.
• Crossruff.  The consumers gets a coupon for one product, often related, when purchasing another.
• Sweepstakes-entry or personalized. The coupon can be redeemed only at specific locations such as a chain of stores.
• Universal coupon. Manufacturer distributes a high value coupon good on multiple products within the manufacturer’s product lines.

Mobile coupons can take the form of a unique code in an SMS message, a 2-D bar code, or a QR code.