• Only 31% of emails are opened and read.

• 95% of all text messages are opened and read.

• On average, emails are read within 48 hours.

• On average, text messages are read within 4 minutes.

• Mobile marketing is marketing on or with a mobile device.

Mobile Marketing via SMS SMS (Short Message Service) has become a legitimate advertising channel. Mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.